For parents who may not be able to afford the four- and five-figure price tags of Gucci's grown-up lines, the kids' offerings provide a somewhat more affordable way to take part in the trend by proxy. Childrenswear, says Maisonette's Mendoza, "is an entry price point for luxury. You may not buy a $10,000 Dolce and Gabbana dress for yourself, but you might buy a $200 Dolce and Gabbana dress for your child and have that same experience."

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While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
For now, prospective sellers can be savvy about what they buy by keeping resale value in mind. "In the resale business, you'll see a higher return on these classic, timeless investment pieces that never go out of style, like a Burberry or Moncler jacket, or something super on-trend right now, like Gucci — everyone wants Gucci," says Locker. "We see completely what's happening in women's mirrored in children's."

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Musiyevich was born and raised in the Ukraine, where, she says, the options for children's clothing were very limited ("I think we stayed swaddled up until we were almost a year old"). However, as she began to grow, her mom's friend sent the family a few dresses from America. "I remember how special they were to us," she says. "I still have pictures of me wearing them. I wish I could have brought them with me." Mila may not be able to wear her old dresses, but she at least hopes to hold on to some of the pieces her daughter is wearing now for future children, including favorites like cashmere rompers by Bonpoint and Oscar et Valentine, Dolce and Gabbana's rose-print dresses and rompers, and Belle Enfant's plush faux-fur vests.
Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).

"We saw that there were more locals coming in and shopping with their children during the week," explains Patel. "We really saw an opportunity to develop more of a mommy-and-me concept, which we didn't have on the floor originally. So we started to test out childrenswear in line with the adult." The move highlights the synergy between the prints, colors and silhouettes, tempting shoppers into picking up kiddie-sized metallic horsebit loafers ($390) to match the pair they were planning to buy for themselves. Dolce and Gabbana has also mastered the mini-me trend: Farfetch's Buying and Merchandising Director Candice Fragis says the brand's lemon-print dresses and swimsuits sold out simultaneously on the site in both women's and kids' sizes.
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Yelena Pukay, an Oregon-based personal shopper and mother of four, has amassed an Instagram following of more than 34,000 thanks to her snaps of her youngest daughter Jasmin's daily outfits (her other kids make appearances too, but the baby is the star of the feed). At nine months old, Jasmin's wardrobe includes a seemingly endless collection of cashmere cardigans and rompers, which Pukay buys mostly from Parisian brands like Oscar et Valentine and Bonpoint, a Moncler puffer bought on sale, and, along with her sisters, a Dolce and Gabbana swimsuit printed with banana leaves. Her signature accessory — if a baby can have such a thing — is a cashmere pom-pom hat, many versions of which are documented on her feed, and which Pukay says women constantly ask her about (many of Jasmin's are by British brand Mi Loves and retail for £26, or about $34).

Designer fashion for children is up and coming! One reason for that is that many well-known fashion labels started bringing out a clothing line especially for the little ones. Finally, the fashion-conscious mother has been given the opportunity to dress her junior according to her standards. Designer children’s fashion is characterised by the fact that it takes its inspiration from the adult collection, but differs in fashioning that is suitable for children. Good quality, top-notch fashioning and extraordinary designs – if that is what you are looking for in children’s fashion than look no longer.
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