From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.
While generations past may not have commemorated monthly baby milestones on Instagram, the idea of dressing kids up in their nicest clothes to show them off in public is a fairly traditional one. Yuliya Pugach, a mom of three girls, ages 4, 3 and 16 months, in Columbus, Ohio, says she's happy to spend more on dressy pieces for daughters to wear for church on Sundays. Dresses by Burberry or Chloé with little Louis Vuitton purses to hold their snacks (her husband bought one for each of them as a gift) help make up their collections. "I love investing in their church clothes because that's when I feel they should look their very best," she says. But while you might think that having three daughters would mean you could rely on hand-me-downs, Pugach says that's not always the case. "They do get some things, like the nicer designer clothes that aren't stained yet, but not as much as people would expect," she explains. "When I was pregnant with my second and third daughters, everyone always told me how lucky I was that they can wear hand-me-downs and save me a lot of money, but a lot of their clothes don't stand the test of time." The Burberry dresses she's bought are her favorite, she says, because they've held up the best; the family also has matching swimsuits by the brand.
Globally, the childrenswear market is outpacing both womenswear and menswear, growing 5 percent in current value terms in 2016 to $203.4 billion, according to Euromonitor. Designer childrenswear is only a small portion of the total industry at $5.89 billion, but the research house cites trends that suggest it could grow. For instance, parents today tend to have fewer children later in life, at a time when many have more disposable income, and fashion trends play an ever-greater role in influencing what — and how often — they purchase.
This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.