Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
Michele Harriman-Smith, 66, is the CEO of Childrensalon, the luxury childrenswear retailer. The company was founded in 1952 by Michele’s mother, Sybil, as a single boutique in Kent. It is now an online empire with more than 300 staff and customers in more than 160 countries. Since 2012, sales have increased by more than 500%. Harriman-Smith lives with her husband, George, in Tunbridge Wells. 

For now, prospective sellers can be savvy about what they buy by keeping resale value in mind. "In the resale business, you'll see a higher return on these classic, timeless investment pieces that never go out of style, like a Burberry or Moncler jacket, or something super on-trend right now, like Gucci — everyone wants Gucci," says Locker. "We see completely what's happening in women's mirrored in children's."
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.

If you're looking for the best selection of baby girls' clothing, shop our best-sellers like Will'Beth baby gowns, a luxurious line of baby girls' formal outfits with a classic spirit. We also offer an awesome array of toddler girls' essentials, including toddler girls' dresses, sleepwear, casuals and more, plus a well-stocked variety of girls' clothing sized 4 to 6X. Tween girls clothing, including super trendy tops and more by Haven Girl, Florence Eiseman and Sarah Louise, provides styling opportunity for girls aged 10 to 12.
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges. 

i have read some some of the reviews below. I cant believe for one minute they are real or a competitor trying to to customers off. I have been a genuine customer of children salon for years. ive ordered from childspaly also. Even though i like both companies. Ive found children salon much better to order so i stick to them. Maybe because the other site does not offer paypal I had one issue with the colour running on the shirt and they resolved it and refunded me. This was a genuine dye problem and they fixed it immediately. The rep was so considerate and supportive. So i disagree with the customers below that said they do not help. This is not true. As a seller they have to look at the over all comments. If you have size issues then you need to ensure it is tried for fit only.Labels not removed and returned in original condition. If signs of wear then they cant refund. So it is the buyers responsibility to take care when tying on goods and return that as the seller sent. If there is a genuine manufacturing fault then they resolve it asap. But the fit cannot be guaranteed as you buy it online and not tried on. Even if going of the measurements it cannot be guaranteed. So as a buyer you need to take care and attention when purchasing. Further to this the company cannot be held responsible if the item is returned in poor condition. This company is fast and reliable and i will pick them over selfridges and any other high street designer shop. I will go into the shop and come back out and say i will get it from children salon. I trust them completely. may be they are nice to be as i never need to contact them ever. Only on 3 occasions i contacted and all issues were resolved. as a buyer please check you only try on for fit. Do not remove labels and return in original condition. Please note once it is worn and returned in not the same condition it is not saleable as it is then second hand. Designer clothes cost a lot and the company should not be held responsible if the customer did not check prior to starting to wear, you cant wear for a whole day and expect to return it the next day. Keep up the good work children salon and i will be back as i totally see you are the best in service, styles and delivery for children design clothes.
Like every other mother I spoke to, Musiyevich does most of her shopping for her daughter online (Rochester, New York, where she lives, doesn't have any high-end baby boutiques) and she says she often discovers brands through Instagram, including several from Europe that have become some of her favorites. At her age, she says, Mila doesn't yet have any strong opinions about what she wears. Even headbands, a notoriously tricky sell amongst the 2-and-under crowd, are left on undisturbed, leaving Musiyevich free to play dress-up to her heart's content.
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At Saks, Fashion Director Roopal Patel says that while classic labels like Burberry are consistently strong performers, they're seeing that customers are increasingly interested in brands that offer novelty items and opportunities for "mommy-and-me" dressing. Gucci, in particular, has been a standout: "Specifically some of the statement pieces, like the more iconic Gucci emojis or snakes, are trending really well within childrenswear," she says. At Saks's new Brookfield Place location in downtown New York City, the kids' pieces are sold alongside the women's and men's clothing in the brand's in-store boutique, a relatively novel strategy for the retailer.
They've also introduced the brand to a new whole new set of customers. "We have totally reached a new audience with the mini line," says Parikka. "Before, our shoes were mainly for a trendy crowd, and now with the mini we reach customers from 0 to 70 years old. I think our oldest customer has actually been way over 90." After all, who can't appreciate a tiny sneaker with rabbit ears for a tongue and a pom-pom tail?

At Saks, Fashion Director Roopal Patel says that while classic labels like Burberry are consistently strong performers, they're seeing that customers are increasingly interested in brands that offer novelty items and opportunities for "mommy-and-me" dressing. Gucci, in particular, has been a standout: "Specifically some of the statement pieces, like the more iconic Gucci emojis or snakes, are trending really well within childrenswear," she says. At Saks's new Brookfield Place location in downtown New York City, the kids' pieces are sold alongside the women's and men's clothing in the brand's in-store boutique, a relatively novel strategy for the retailer.
She and Ward Durrett have three children each and cite the frustrations of shopping for them as their inspiration for launching the platform. "The process of shopping for your young children is incredibly tedious," says Ward Durrett. "You have to go to a number of websites to get the things you need for your kids — you're at a shoe site, you're at another site for pants, you're at another site for a special occasion dress. It's a disaggregated market, and it's incredibly inefficient. And when you're a mom, you have the least amount of time in your life." The aim of Maisonette, then, is to be a one-stop shop for apparel, accessories, toys, decor and more, all aimed at a style-conscious consumer who values quality as much as they value convenience. The parent demographic is also a smart target for an e-commerce venture: According to a recent study by Big Commerce, parents spend 75 percent more time online shopping each week, and spend more of their budget online in comparison to non-parents.
From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.
Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.
hate this e shop and they are not trust worthy as well, and then they are good at minting money from the customers. I purchased items and all of sudden next day the price is reduced ad i requested for a price difference but they denied and now need me to pay for return shipping and buying shipping, and whereas i did not even used an item. this is high time frustrating the consumer for no reason and horrible policies they have. I shopped worth $400
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