Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.
She and Ward Durrett have three children each and cite the frustrations of shopping for them as their inspiration for launching the platform. "The process of shopping for your young children is incredibly tedious," says Ward Durrett. "You have to go to a number of websites to get the things you need for your kids — you're at a shoe site, you're at another site for pants, you're at another site for a special occasion dress. It's a disaggregated market, and it's incredibly inefficient. And when you're a mom, you have the least amount of time in your life." The aim of Maisonette, then, is to be a one-stop shop for apparel, accessories, toys, decor and more, all aimed at a style-conscious consumer who values quality as much as they value convenience. The parent demographic is also a smart target for an e-commerce venture: According to a recent study by Big Commerce, parents spend 75 percent more time online shopping each week, and spend more of their budget online in comparison to non-parents. 

Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.
This isn't accidental: "I think luxury means a different thing in the kids world," says Mendoza. "For us, luxury can be a $12 wooden toy that's coming from Switzerland, but it's $12. It's really not about price point. It's about quality and it's about how differentiated it is and the materials." When it comes to parents of young kids today, says Ward Durrett, "your kids are kind of an extension of yourself. So when you're thinking about buying a high chair for your apartment, you're going to buy something that matches with your post-modern aesthetic, that isn't necessarily a plastic, colorful, traditional high chair." And, by that token, when you buy them a hoodie for pre-school, it's going to be organic cotton, on-trend, and thoroughly Instagrammable.

So I was really apprehensive at first, seemed too good to be true, but the items shipped and arrived within like 6 days and everything was of good quality and really nice! I love Burberry and use to only buy from the official site but this place has got me hooked! I'm in Texas in the USA and will definitely be shopping with them again! (DKNY size 14/16 runs a tad small compared to Target but good quality. Only ordered a loose shirt and leggings.)

Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.

Children's clothes have a different life cycle than their adult counterparts: they're played in, spilled on, stretched, occasionally spit up on and eventually grown out of. While all of the parents I talked to for this story say they shop mass retailers like Zara Kids and Target as well as designer brands, their main complaint was the quality. In some cases, they said, clothes would fall apart before their kids even got the chance to grow out of them. Better-made pieces, at least, can see a second life — whether as a hand-me-down to a younger sibling or a relative, a keepsake to hold onto, a donation or a resale item. Parents today have several options if they choose the latter, thanks to a slew of online designer resale and consignment stores, including Vestiaire Collective, The RealReal and My Kid's Threads.
From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.
As Jasmin grows, Pukay stretches out the lifespan of her wardrobe with some creative styling. "A lot of the pants, I'll make them little capris," she says. "Or the shirts with the ruffles around the neck, even though they might be a smaller size, I'll still style them under cardigans. I feel like we've been getting really good use out of the clothing." She's willing to spend more for quality if it means the pieces will last, she says, and she hopes to hold on to the baby clothes as keepsakes to pass on to her kids some day.

While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
We are a family-run business that specialises in brand-name clothing for children. We consistently follow the latest trends and put together a well-made preselection for our range of clothes, which facilitates the shopping process of children’s fashion for you. Thanks to our years of experience, you will find the most beautiful models from well-known designers of children’s fashion and will therefore always dress your junior accordingly. We cordially invite you to browse through our range of clothes – allow yourself to get inspired and become fascinated!
For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."
This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
Globally, the childrenswear market is outpacing both womenswear and menswear, growing 5 percent in current value terms in 2016 to $203.4 billion, according to Euromonitor. Designer childrenswear is only a small portion of the total industry at $5.89 billion, but the research house cites trends that suggest it could grow. For instance, parents today tend to have fewer children later in life, at a time when many have more disposable income, and fashion trends play an ever-greater role in influencing what — and how often — they purchase.
COMPETITION! We've got World Cup fever. For your chance to win a £200 voucher to spend on an outfit from Molo at Childrensalon, plus a cool logo football, all you have to do is: 1. Like our page 2. Like this post 3. Tell us which country your family will be supporting this FIFA World Cup in the comments section below Good luck! Competition ends at 2pm BST 14th June 2018 and the winner will be picked at random and notified privately. Please DM us for full T&Cs. #Molo #MoloUnited
Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.
Michele Harriman-Smith, 66, is the CEO of Childrensalon, the luxury childrenswear retailer. The company was founded in 1952 by Michele’s mother, Sybil, as a single boutique in Kent. It is now an online empire with more than 300 staff and customers in more than 160 countries. Since 2012, sales have increased by more than 500%. Harriman-Smith lives with her husband, George, in Tunbridge Wells.
Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.
This isn't accidental: "I think luxury means a different thing in the kids world," says Mendoza. "For us, luxury can be a $12 wooden toy that's coming from Switzerland, but it's $12. It's really not about price point. It's about quality and it's about how differentiated it is and the materials." When it comes to parents of young kids today, says Ward Durrett, "your kids are kind of an extension of yourself. So when you're thinking about buying a high chair for your apartment, you're going to buy something that matches with your post-modern aesthetic, that isn't necessarily a plastic, colorful, traditional high chair." And, by that token, when you buy them a hoodie for pre-school, it's going to be organic cotton, on-trend, and thoroughly Instagrammable.
For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."

In addition to the brand's stand-alone stores, retailers like Barneys New York, Saks Fifth Avenue, and Neiman Marcus carry select pieces from the line. According to John Totolis, Vice President, Divisional Merchandise Manager of Children's at Barneys, Bonpoint is among the store's top-selling kids' brands, along with Stella McCartney, Dolce and Gabbana, Marni, and outerwear specialists Moncler and Yves Salomon.


This is my favourite online shop for clothes for my baby girl. Addicted to browsing their website! The clothes and accessories are out of this world. They are so unique and stylish. The also have many great items in outlet. I have ordered now four times from their website and have never disappointed with their fast delivery, beautifully wrapped packages!
For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."

Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.


Michele Harriman-Smith, 66, is the CEO of Childrensalon, the luxury childrenswear retailer. The company was founded in 1952 by Michele’s mother, Sybil, as a single boutique in Kent. It is now an online empire with more than 300 staff and customers in more than 160 countries. Since 2012, sales have increased by more than 500%. Harriman-Smith lives with her husband, George, in Tunbridge Wells.
COMPETITION! To be in with a chance of winning your favourite item from the AW’18 3Pommes collection all you have to do is: 1. Like this post 2. Comment the link to your favourite 3Pommes product from our website, Childrensalon.com 3. Tell us in the comments why you want to win it Good luck! Competition ends at 2pm GMT 25th September 2018. The winner will be chosen at random and notified privately. Please DM us for full T&Cs. #3Pommes
CHILDSPLAY CLOTHING have been bringing luxury brands to little people since 1990. Here you’ll discover an extensive range of children’s designerwear across clothing, footwear and accessories and find the latest fashion must-haves and the season’s key pieces across luxury labels including Dolce & Gabbana, Gucci, Burberry, Moncler, Moschino, Armani, Boss, Young Versace, Givenchy, Fendi and many more…
Ordered my daughter a Guess handbag for her birthday from Childrensalon. The bag is clearly faulty a...s after only having it 7 weeks, using it a maximum of 5 times and storing it in the dust bag when not in use, red piping has come away in identical places on opposite sides of the bag. I contacted Childrensalon who have said it needs to be reviewed by the designer as it looks like it’s wear and tear. After me sending photos and proof of my order it is clear the bag is in immaculate condition. There has been no apology from staff for the inconvenience, instead making me feel like it is my daughters fault. I would have expected a much better customer service experience from a supposed reputable and high end company. See More
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.
Invest in the latest, greatest designerwear for your children and ensure they stay ahead of the fashion pack and make a lasting impression at every occasion. Whether you’re searching for a few key pieces or a complete outfit, CHILDSPLAY CLOTHING has got it covered. As one of the largest independent retailers of children’s designer clothing in the UK, we have handpicked collections that offer an array of styles so each child can express their individual identity through fashion.

I was happy with this company until I had problem with one of the purchased item. It irritated my daughters neck and left red marks on her chin. I have contacted Childrensalon and explained this item is not suitable for young children. They complete ignored that this item might be dangerous and responded in a very patronising manner. To keep the story short they did nothing about it and were really rude. It's one of these companies who just wants your money.
hate this e shop and they are not trust worthy as well, and then they are good at minting money from the customers. I purchased items and all of sudden next day the price is reduced ad i requested for a price difference but they denied and now need me to pay for return shipping and buying shipping, and whereas i did not even used an item. this is high time frustrating the consumer for no reason and horrible policies they have. I shopped worth $400
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