Yelena Pukay, an Oregon-based personal shopper and mother of four, has amassed an Instagram following of more than 34,000 thanks to her snaps of her youngest daughter Jasmin's daily outfits (her other kids make appearances too, but the baby is the star of the feed). At nine months old, Jasmin's wardrobe includes a seemingly endless collection of cashmere cardigans and rompers, which Pukay buys mostly from Parisian brands like Oscar et Valentine and Bonpoint, a Moncler puffer bought on sale, and, along with her sisters, a Dolce and Gabbana swimsuit printed with banana leaves. Her signature accessory — if a baby can have such a thing — is a cashmere pom-pom hat, many versions of which are documented on her feed, and which Pukay says women constantly ask her about (many of Jasmin's are by British brand Mi Loves and retail for £26, or about $34).

This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
For parents who may not be able to afford the four- and five-figure price tags of Gucci's grown-up lines, the kids' offerings provide a somewhat more affordable way to take part in the trend by proxy. Childrenswear, says Maisonette's Mendoza, "is an entry price point for luxury. You may not buy a $10,000 Dolce and Gabbana dress for yourself, but you might buy a $200 Dolce and Gabbana dress for your child and have that same experience."
Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.
COMPETITION! We've got World Cup fever. For your chance to win a £200 voucher to spend on an outfit from Molo at Childrensalon, plus a cool logo football, all you have to do is: 1. Like our page 2. Like this post 3. Tell us which country your family will be supporting this FIFA World Cup in the comments section below Good luck! Competition ends at 2pm BST 14th June 2018 and the winner will be picked at random and notified privately. Please DM us for full T&Cs. #Molo #MoloUnited
Michele Harriman-Smith, 66, is the CEO of Childrensalon, the luxury childrenswear retailer. The company was founded in 1952 by Michele’s mother, Sybil, as a single boutique in Kent. It is now an online empire with more than 300 staff and customers in more than 160 countries. Since 2012, sales have increased by more than 500%. Harriman-Smith lives with her husband, George, in Tunbridge Wells.
While generations past may not have commemorated monthly baby milestones on Instagram, the idea of dressing kids up in their nicest clothes to show them off in public is a fairly traditional one. Yuliya Pugach, a mom of three girls, ages 4, 3 and 16 months, in Columbus, Ohio, says she's happy to spend more on dressy pieces for daughters to wear for church on Sundays. Dresses by Burberry or Chloé with little Louis Vuitton purses to hold their snacks (her husband bought one for each of them as a gift) help make up their collections. "I love investing in their church clothes because that's when I feel they should look their very best," she says. But while you might think that having three daughters would mean you could rely on hand-me-downs, Pugach says that's not always the case. "They do get some things, like the nicer designer clothes that aren't stained yet, but not as much as people would expect," she explains. "When I was pregnant with my second and third daughters, everyone always told me how lucky I was that they can wear hand-me-downs and save me a lot of money, but a lot of their clothes don't stand the test of time." The Burberry dresses she's bought are her favorite, she says, because they've held up the best; the family also has matching swimsuits by the brand.
Designer of children’s fashion design models that are tailored to children’s needs. Still all of the pieces carry the designer’s thumbprint and are a reflection of the hot international runway trends. If a label is known for its playful designs and eye-catching accessories, you can be sure to find a reflection of that in the little one’s collection, although in a way that is more suitable for children and for daily use. It is the same with trendy colours, which shape the label’s image. Obviously, our shop has the perfect festive children’s to offer. That might be a neat suit and a smart tie, or a precious dress, made out of velvet and silk. You will find the designs for a successful festive day.
×