Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.
For herself, she says she mostly shops at Zara for clothing, and splurges only on handbags and shoes. "When I go to the store, I first shop for my kids, then for myself," she says. "I'm one of those moms, you know? When I came across Bonpoint, I wasn't even pregnant. I was just walking down Rodeo [Drive in LA], and I saw these beautiful clothes. I've always had love for kids clothing, and I fell in love with the brand, so when I was pregnant, I knew exactly where to start buying my stuff. When I tested positive, the first thing I did was go to Bonpoint."
While generations past may not have commemorated monthly baby milestones on Instagram, the idea of dressing kids up in their nicest clothes to show them off in public is a fairly traditional one. Yuliya Pugach, a mom of three girls, ages 4, 3 and 16 months, in Columbus, Ohio, says she's happy to spend more on dressy pieces for daughters to wear for church on Sundays. Dresses by Burberry or Chloé with little Louis Vuitton purses to hold their snacks (her husband bought one for each of them as a gift) help make up their collections. "I love investing in their church clothes because that's when I feel they should look their very best," she says. But while you might think that having three daughters would mean you could rely on hand-me-downs, Pugach says that's not always the case. "They do get some things, like the nicer designer clothes that aren't stained yet, but not as much as people would expect," she explains. "When I was pregnant with my second and third daughters, everyone always told me how lucky I was that they can wear hand-me-downs and save me a lot of money, but a lot of their clothes don't stand the test of time." The Burberry dresses she's bought are her favorite, she says, because they've held up the best; the family also has matching swimsuits by the brand.
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