Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.
Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.
While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
"We saw that there were more locals coming in and shopping with their children during the week," explains Patel. "We really saw an opportunity to develop more of a mommy-and-me concept, which we didn't have on the floor originally. So we started to test out childrenswear in line with the adult." The move highlights the synergy between the prints, colors and silhouettes, tempting shoppers into picking up kiddie-sized metallic horsebit loafers ($390) to match the pair they were planning to buy for themselves. Dolce and Gabbana has also mastered the mini-me trend: Farfetch's Buying and Merchandising Director Candice Fragis says the brand's lemon-print dresses and swimsuits sold out simultaneously on the site in both women's and kids' sizes.

Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).

Given their pedigrees, it's no surprise that some of the pieces on the site require a champagne budget — $300 Golden Goose sneakers for tween boys, $98 cashmere briefs by bespoke kids' brand Flora and Henri designed to be fitted over a diaper, a $395 Missoni plush teddy bear — but a surprising majority are more accessible, with lesser-known independent brands spotlighted alongside familiar names.
Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.
As Jasmin grows, Pukay stretches out the lifespan of her wardrobe with some creative styling. "A lot of the pants, I'll make them little capris," she says. "Or the shirts with the ruffles around the neck, even though they might be a smaller size, I'll still style them under cardigans. I feel like we've been getting really good use out of the clothing." She's willing to spend more for quality if it means the pieces will last, she says, and she hopes to hold on to the baby clothes as keepsakes to pass on to her kids some day.
While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.
Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).
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