She and Ward Durrett have three children each and cite the frustrations of shopping for them as their inspiration for launching the platform. "The process of shopping for your young children is incredibly tedious," says Ward Durrett. "You have to go to a number of websites to get the things you need for your kids — you're at a shoe site, you're at another site for pants, you're at another site for a special occasion dress. It's a disaggregated market, and it's incredibly inefficient. And when you're a mom, you have the least amount of time in your life." The aim of Maisonette, then, is to be a one-stop shop for apparel, accessories, toys, decor and more, all aimed at a style-conscious consumer who values quality as much as they value convenience. The parent demographic is also a smart target for an e-commerce venture: According to a recent study by Big Commerce, parents spend 75 percent more time online shopping each week, and spend more of their budget online in comparison to non-parents.

This is my favourite online shop for clothes for my baby girl. Addicted to browsing their website! The clothes and accessories are out of this world. They are so unique and stylish. The also have many great items in outlet. I have ordered now four times from their website and have never disappointed with their fast delivery, beautifully wrapped packages!


Luxury baby clothes from AlexandAlexa.com are the perfect way to ensure your little ones are dressed in the height of style and comfort. Whether you are looking for babygrows for newborns, baby booties for toddlers taking their first steps or something smart for a special occasion, our vast range of designer baby clothes has something to satisfy everyone. Here you will find some of the biggest and best baby brands in childrenswear; such as Petit Bateau, Mayoral and Tartine et Chocolat.
At Saks, Fashion Director Roopal Patel says that while classic labels like Burberry are consistently strong performers, they're seeing that customers are increasingly interested in brands that offer novelty items and opportunities for "mommy-and-me" dressing. Gucci, in particular, has been a standout: "Specifically some of the statement pieces, like the more iconic Gucci emojis or snakes, are trending really well within childrenswear," she says. At Saks's new Brookfield Place location in downtown New York City, the kids' pieces are sold alongside the women's and men's clothing in the brand's in-store boutique, a relatively novel strategy for the retailer.

This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.
For parents who may not be able to afford the four- and five-figure price tags of Gucci's grown-up lines, the kids' offerings provide a somewhat more affordable way to take part in the trend by proxy. Childrenswear, says Maisonette's Mendoza, "is an entry price point for luxury. You may not buy a $10,000 Dolce and Gabbana dress for yourself, but you might buy a $200 Dolce and Gabbana dress for your child and have that same experience."
We became part of so many of your lives, over the many years we have spent together, and we love nothing more than to see your little people feeling special in Ladida. We are about relishing each moment of our children's days. Looking into their eyes, and seeing the words they say. Every gesture, every smile, and learning so much from their pure and precious souls. We are about holding our children tight and cherishing those young years that fly by oh-so-fast.
Shop an amazing selection of children’s books and toys here at AlexandAlexa. With a huge range of categories, you can be sure that you will find everything you could possibly need for all occasions and requirements, from little kids’ treats to unique baby gifts. Our brilliant range of boys’ toys will inspire and delight even the fussiest of children. We stock the best selection of recognised and reputable boys’ toys brands such as Lego which will no doubt ignite their flair for creativity and construction. Our great girls’ toys brands include Hello Kitty and Breyer. Perfect for princesses who love girly girls toys! If you are looking for baby toys, shop Steiff or Moulin Roty. Here you will find the best teddy bears and soft baby toys for newborns to toddlers.
I would be giving this review 0 other than the stars stopping me.Not impressed ordered a few times before no problems in the past. Sent an item back as the dress was too big to order a smaller size. Had a very very rude email back about the dress smelling different and had it been worn even though the dress had all tags bags etc? Basically withholding my returned monies calls and emails all this whilst away with my family which is pretty disgusting. They clearly didnt see the other email about me ordering a different size? Why would I order a dress send it back worn and then ordered a smaller size?I've never been more insulted in all my life.The customer services needs a retrain ! They should be ashamed and if it wasnt for data protection laws id be posting the insulting email for all to view trust me they would be losing custom!
This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.
Globally, the childrenswear market is outpacing both womenswear and menswear, growing 5 percent in current value terms in 2016 to $203.4 billion, according to Euromonitor. Designer childrenswear is only a small portion of the total industry at $5.89 billion, but the research house cites trends that suggest it could grow. For instance, parents today tend to have fewer children later in life, at a time when many have more disposable income, and fashion trends play an ever-greater role in influencing what — and how often — they purchase.
Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.
Long recognised for our excellence in style, choice and superb customer service. Based in Ilford in Essex, our stores are renowned for their enormous selection of children’s designer clothes. We ensure that our kids clothes are always at the forefront of the latest trends. With collections catering for newborn tots and children up to 16 years, shopping with us is easy and enjoyable. Browse our collections online from the comfort of your home or visit one of our shops to keep your kids looking fashionable all year round.

Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.


For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."
While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
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