Children are known for their appreciation of dirt, popsicles and boogers — less so for fancy fashion items like $865 embroidered Gucci sweaters or $390 studded Fendi sandals. And yet both brands offer sizes as small as 0-3 months, as well as full collections that run the gamut from onesies to mini leather moto jackets. In fact, just about every major luxury brand in 2017 has an offshoot line of apparel and accessories scaled down for the 12-and-under set: Dolce and Gabbana's floral-printed dresses are a hit with the mommy-and-me shopper, Moncler's Enfant collection has fur-trimmed snowsuits for tots in colder climates and Adidas's Yeezy Boosts come in infant sizes that are only slightly easier to cop than their adult counterparts. Elie Saab even went so far as to show matching gowns for children on his Fall 2016 couture runway in Paris last July.


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Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.


Children are known for their appreciation of dirt, popsicles and boogers — less so for fancy fashion items like $865 embroidered Gucci sweaters or $390 studded Fendi sandals. And yet both brands offer sizes as small as 0-3 months, as well as full collections that run the gamut from onesies to mini leather moto jackets. In fact, just about every major luxury brand in 2017 has an offshoot line of apparel and accessories scaled down for the 12-and-under set: Dolce and Gabbana's floral-printed dresses are a hit with the mommy-and-me shopper, Moncler's Enfant collection has fur-trimmed snowsuits for tots in colder climates and Adidas's Yeezy Boosts come in infant sizes that are only slightly easier to cop than their adult counterparts. Elie Saab even went so far as to show matching gowns for children on his Fall 2016 couture runway in Paris last July.
Yelena Pukay, an Oregon-based personal shopper and mother of four, has amassed an Instagram following of more than 34,000 thanks to her snaps of her youngest daughter Jasmin's daily outfits (her other kids make appearances too, but the baby is the star of the feed). At nine months old, Jasmin's wardrobe includes a seemingly endless collection of cashmere cardigans and rompers, which Pukay buys mostly from Parisian brands like Oscar et Valentine and Bonpoint, a Moncler puffer bought on sale, and, along with her sisters, a Dolce and Gabbana swimsuit printed with banana leaves. Her signature accessory — if a baby can have such a thing — is a cashmere pom-pom hat, many versions of which are documented on her feed, and which Pukay says women constantly ask her about (many of Jasmin's are by British brand Mi Loves and retail for £26, or about $34).
Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays. 

Ordered my daughter a Guess handbag for her birthday from Childrensalon. The bag is clearly faulty a...s after only having it 7 weeks, using it a maximum of 5 times and storing it in the dust bag when not in use, red piping has come away in identical places on opposite sides of the bag. I contacted Childrensalon who have said it needs to be reviewed by the designer as it looks like it’s wear and tear. After me sending photos and proof of my order it is clear the bag is in immaculate condition. There has been no apology from staff for the inconvenience, instead making me feel like it is my daughters fault. I would have expected a much better customer service experience from a supposed reputable and high end company. See More
Ordered my daughter a Guess handbag for her birthday from Childrensalon. The bag is clearly faulty a...s after only having it 7 weeks, using it a maximum of 5 times and storing it in the dust bag when not in use, red piping has come away in identical places on opposite sides of the bag. I contacted Childrensalon who have said it needs to be reviewed by the designer as it looks like it’s wear and tear. After me sending photos and proof of my order it is clear the bag is in immaculate condition. There has been no apology from staff for the inconvenience, instead making me feel like it is my daughters fault. I would have expected a much better customer service experience from a supposed reputable and high end company. See More
Dress your little one to the nines with Best Dressed Child's assortment of baby, toddler and girls' clothing by size. We stock our shelves with the most stylish and high-quality children's clothes anywhere, including top name brands like Widgeon, Petit Ami, Kate Mack, Biscotti and more, for a standout selection of all-occasion girls' dresses, tops, bottoms, coats, jackets, shoes and swimwear that's designed to help her look her best.
Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).
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This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."

Like every other mother I spoke to, Musiyevich does most of her shopping for her daughter online (Rochester, New York, where she lives, doesn't have any high-end baby boutiques) and she says she often discovers brands through Instagram, including several from Europe that have become some of her favorites. At her age, she says, Mila doesn't yet have any strong opinions about what she wears. Even headbands, a notoriously tricky sell amongst the 2-and-under crowd, are left on undisturbed, leaving Musiyevich free to play dress-up to her heart's content.
Michele Harriman-Smith, 66, is the CEO of Childrensalon, the luxury childrenswear retailer. The company was founded in 1952 by Michele’s mother, Sybil, as a single boutique in Kent. It is now an online empire with more than 300 staff and customers in more than 160 countries. Since 2012, sales have increased by more than 500%. Harriman-Smith lives with her husband, George, in Tunbridge Wells.
For parents who may not be able to afford the four- and five-figure price tags of Gucci's grown-up lines, the kids' offerings provide a somewhat more affordable way to take part in the trend by proxy. Childrenswear, says Maisonette's Mendoza, "is an entry price point for luxury. You may not buy a $10,000 Dolce and Gabbana dress for yourself, but you might buy a $200 Dolce and Gabbana dress for your child and have that same experience."

Shop and buy with confidence at AlexandAlexa.com; the Global Style Destination for kids. Hailed as the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa.com offer the world's best kids' clothes and footwear, from a huge spectrum of designers for children aged up to 16 years. Wherever you are in the world, you can shop your favourite designer kids' brands at the click of a button. Discover the extensive range of designer kids’ clothes now, from over 200 luxury labels, such as Ralph Lauren, Burberry, Dolce & Gabbana, Stella McCartney and Little Marc Jacobs.


This isn't accidental: "I think luxury means a different thing in the kids world," says Mendoza. "For us, luxury can be a $12 wooden toy that's coming from Switzerland, but it's $12. It's really not about price point. It's about quality and it's about how differentiated it is and the materials." When it comes to parents of young kids today, says Ward Durrett, "your kids are kind of an extension of yourself. So when you're thinking about buying a high chair for your apartment, you're going to buy something that matches with your post-modern aesthetic, that isn't necessarily a plastic, colorful, traditional high chair." And, by that token, when you buy them a hoodie for pre-school, it's going to be organic cotton, on-trend, and thoroughly Instagrammable.
The company's impressive performance has achieved many awards for 2018 including a place in the Sunday Times Fast Track 100, theInternational Track 200, and the Profit Track 100. These accolades follow three PayPal and Drapers Etail awards as well as a recurring feature in the London Stock Exchange"1000 Companies to Inspire Britain". We are also extremely proud to be a Living Wage Employer and to have gained a Best Companies 2* Outstanding Accreditation. In 2018 Childrensalon was ranked #45 in the Sunday Times Top 100 Companies to Work For. 
While a rep for Gucci declined to comment on sales of childrenswear specifically, the brand reported record sales in the first quarter of fiscal 2017, jumping 48.3 percent to €1.35 billion euros, or $1.44 billion. And if creative director Alessandro Michele manages to keep up the fervor among his adult customers, the children's category should be well-positioned to keep pace. "If mom is buying a lot of Gucci, chances are, the little one is going to be dressed in a lot of Gucci as well," reasons Patel.
We are a family-run business that specialises in brand-name clothing for children. We consistently follow the latest trends and put together a well-made preselection for our range of clothes, which facilitates the shopping process of children’s fashion for you. Thanks to our years of experience, you will find the most beautiful models from well-known designers of children’s fashion and will therefore always dress your junior accordingly. We cordially invite you to browse through our range of clothes – allow yourself to get inspired and become fascinated!
So I was really apprehensive at first, seemed too good to be true, but the items shipped and arrived within like 6 days and everything was of good quality and really nice! I love Burberry and use to only buy from the official site but this place has got me hooked! I'm in Texas in the USA and will definitely be shopping with them again! (DKNY size 14/16 runs a tad small compared to Target but good quality. Only ordered a loose shirt and leggings.)
So I was really apprehensive at first, seemed too good to be true, but the items shipped and arrived within like 6 days and everything was of good quality and really nice! I love Burberry and use to only buy from the official site but this place has got me hooked! I'm in Texas in the USA and will definitely be shopping with them again! (DKNY size 14/16 runs a tad small compared to Target but good quality. Only ordered a loose shirt and leggings.)
This isn't accidental: "I think luxury means a different thing in the kids world," says Mendoza. "For us, luxury can be a $12 wooden toy that's coming from Switzerland, but it's $12. It's really not about price point. It's about quality and it's about how differentiated it is and the materials." When it comes to parents of young kids today, says Ward Durrett, "your kids are kind of an extension of yourself. So when you're thinking about buying a high chair for your apartment, you're going to buy something that matches with your post-modern aesthetic, that isn't necessarily a plastic, colorful, traditional high chair." And, by that token, when you buy them a hoodie for pre-school, it's going to be organic cotton, on-trend, and thoroughly Instagrammable.
I would be giving this review 0 other than the stars stopping me.Not impressed ordered a few times before no problems in the past. Sent an item back as the dress was too big to order a smaller size. Had a very very rude email back about the dress smelling different and had it been worn even though the dress had all tags bags etc? Basically withholding my returned monies calls and emails all this whilst away with my family which is pretty disgusting. They clearly didnt see the other email about me ordering a different size? Why would I order a dress send it back worn and then ordered a smaller size?I've never been more insulted in all my life.The customer services needs a retrain ! They should be ashamed and if it wasnt for data protection laws id be posting the insulting email for all to view trust me they would be losing custom!
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