Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.


Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.
For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."

Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.
Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays.
Gifting, too, plays an outsize role in the childrenswear market. "While we may not buy our kids a $200 to $400 dress on a regular basis, grandparents, aunts, the people who are in your lives who want to buy for your kids often like to spend a little bit more on that and give them a special occasion dress," says Mendoza, reasoning that since "documenting every second of your child's life is so implicit in people's lives these days," it makes sense that people may feel better about splurging on pieces for occasions like holidays and birthdays. 

I ordered a shirt from the children’s salon a month in advance for my sons birthday. The shirt was to be delivered within a few days of purchasing and I never received the package. Never made it to my home but someone signed for it who clearly didn’t stay at my address let alone even had the same name they used a nickname to sign for it. I was in contact with UPS and children’s salon. They opened up an investigation and I still got the run around from both ends of back and forth. After 15 days after the package came up missing they decided to close the investigation which means I still have no shirt and my sons birthday is in 8 days :( this was the worst experience ever as a first time customer as to I didn’t originally want my money back just simply wanted a shirt but there was or of miscommunication between UPS UK and the children’s salon. I work in retail and would never provide horrible customer service as I was served. Now I have to wait for a refund of 3-10 business. I will never be using the children’s salon again
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Children are known for their appreciation of dirt, popsicles and boogers — less so for fancy fashion items like $865 embroidered Gucci sweaters or $390 studded Fendi sandals. And yet both brands offer sizes as small as 0-3 months, as well as full collections that run the gamut from onesies to mini leather moto jackets. In fact, just about every major luxury brand in 2017 has an offshoot line of apparel and accessories scaled down for the 12-and-under set: Dolce and Gabbana's floral-printed dresses are a hit with the mommy-and-me shopper, Moncler's Enfant collection has fur-trimmed snowsuits for tots in colder climates and Adidas's Yeezy Boosts come in infant sizes that are only slightly easier to cop than their adult counterparts. Elie Saab even went so far as to show matching gowns for children on his Fall 2016 couture runway in Paris last July.
Trust in top-class quality and you can be sure that your offspring is always dressed accordingly. If you want to impart a good dress sense and a proper style permanently to your daughter or your son, it is best, if you start early in doing so. The designers use high-quality and sometimes exotic materials, so that your child will develop a feeling for the exceptional things at an early stage. The haptic and the wearability of children’s fashion speak for themselves. Instead of buying clothes off the peg, which sometimes radiates a certain uniformity, you are buying the best thing possible for your offspring with designer children’s fashion. We are covered in clothes all day every day, thus it should be as good as possible.
CHILDSPLAY CLOTHING have been bringing luxury brands to little people since 1990. Here you’ll discover an extensive range of children’s designerwear across clothing, footwear and accessories and find the latest fashion must-haves and the season’s key pieces across luxury labels including Dolce & Gabbana, Gucci, Burberry, Moncler, Moschino, Armani, Boss, Young Versace, Givenchy, Fendi and many more…

Yelena Pukay, an Oregon-based personal shopper and mother of four, has amassed an Instagram following of more than 34,000 thanks to her snaps of her youngest daughter Jasmin's daily outfits (her other kids make appearances too, but the baby is the star of the feed). At nine months old, Jasmin's wardrobe includes a seemingly endless collection of cashmere cardigans and rompers, which Pukay buys mostly from Parisian brands like Oscar et Valentine and Bonpoint, a Moncler puffer bought on sale, and, along with her sisters, a Dolce and Gabbana swimsuit printed with banana leaves. Her signature accessory — if a baby can have such a thing — is a cashmere pom-pom hat, many versions of which are documented on her feed, and which Pukay says women constantly ask her about (many of Jasmin's are by British brand Mi Loves and retail for £26, or about $34).
While generations past may not have commemorated monthly baby milestones on Instagram, the idea of dressing kids up in their nicest clothes to show them off in public is a fairly traditional one. Yuliya Pugach, a mom of three girls, ages 4, 3 and 16 months, in Columbus, Ohio, says she's happy to spend more on dressy pieces for daughters to wear for church on Sundays. Dresses by Burberry or Chloé with little Louis Vuitton purses to hold their snacks (her husband bought one for each of them as a gift) help make up their collections. "I love investing in their church clothes because that's when I feel they should look their very best," she says. But while you might think that having three daughters would mean you could rely on hand-me-downs, Pugach says that's not always the case. "They do get some things, like the nicer designer clothes that aren't stained yet, but not as much as people would expect," she explains. "When I was pregnant with my second and third daughters, everyone always told me how lucky I was that they can wear hand-me-downs and save me a lot of money, but a lot of their clothes don't stand the test of time." The Burberry dresses she's bought are her favorite, she says, because they've held up the best; the family also has matching swimsuits by the brand.
Children's clothes have a different life cycle than their adult counterparts: they're played in, spilled on, stretched, occasionally spit up on and eventually grown out of. While all of the parents I talked to for this story say they shop mass retailers like Zara Kids and Target as well as designer brands, their main complaint was the quality. In some cases, they said, clothes would fall apart before their kids even got the chance to grow out of them. Better-made pieces, at least, can see a second life — whether as a hand-me-down to a younger sibling or a relative, a keepsake to hold onto, a donation or a resale item. Parents today have several options if they choose the latter, thanks to a slew of online designer resale and consignment stores, including Vestiaire Collective, The RealReal and My Kid's Threads.
Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.
Ordered my daughter a Guess handbag for her birthday from Childrensalon. The bag is clearly faulty a...s after only having it 7 weeks, using it a maximum of 5 times and storing it in the dust bag when not in use, red piping has come away in identical places on opposite sides of the bag. I contacted Childrensalon who have said it needs to be reviewed by the designer as it looks like it’s wear and tear. After me sending photos and proof of my order it is clear the bag is in immaculate condition. There has been no apology from staff for the inconvenience, instead making me feel like it is my daughters fault. I would have expected a much better customer service experience from a supposed reputable and high end company. See More

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“ Today we received the shoes, we are pleased to madness, and what a smell of the shoes (Mini Melissa). My daughter doesn't want to take them off, the size is a little too big but should be nice for the summer. The quality is excellent. Thank you so much, I will now be ordering from you and will promote to my friends, we are satisfied with everything. Сегодня получили туфельки, рады до безумия, а какой запах. Дочка не снимает, размер чуть великоват но и хорошо летом будет ходить. Качество отличное. Огромное вам спасибо, буду теперь с вами сотрудничать и рекламировать знакомым, всем очень довольны. Спасибо за подарочек - конфетки. ” 

They've also introduced the brand to a new whole new set of customers. "We have totally reached a new audience with the mini line," says Parikka. "Before, our shoes were mainly for a trendy crowd, and now with the mini we reach customers from 0 to 70 years old. I think our oldest customer has actually been way over 90." After all, who can't appreciate a tiny sneaker with rabbit ears for a tongue and a pom-pom tail?
For herself, she says she mostly shops at Zara for clothing, and splurges only on handbags and shoes. "When I go to the store, I first shop for my kids, then for myself," she says. "I'm one of those moms, you know? When I came across Bonpoint, I wasn't even pregnant. I was just walking down Rodeo [Drive in LA], and I saw these beautiful clothes. I've always had love for kids clothing, and I fell in love with the brand, so when I was pregnant, I knew exactly where to start buying my stuff. When I tested positive, the first thing I did was go to Bonpoint."
Bonpoint was founded in 1975 as a couture house for children, and although the brand now owns and operates more than 110 boutiques worldwide and sales are estimated at around €100 million, or around $114 million per year, it still maintains a Paris atelier and shows a couture collection (which, according to the FT, accounts for about 10 percent of sales) twice a year. Along with Baby Dior, which opened the doors to its first Paris boutique in 1967 — Princess Grace of Monaco cut the inaugural ribbon — the brand was a pioneer in the field, and with its exclusive focus on childrenswear, it has since developed a reputation for impeccable fit and attention to detail, eschewing trendiness in favor of timeless design. This, of course, doesn't come cheap: A smocked floral baby romper, for example, costs $235, while a leather varsity jacket in sizes up to 12 years will set you back $1,665 (Pukay, for one, says she tries to wait until pieces go on sale to shop).
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