While generations past may not have commemorated monthly baby milestones on Instagram, the idea of dressing kids up in their nicest clothes to show them off in public is a fairly traditional one. Yuliya Pugach, a mom of three girls, ages 4, 3 and 16 months, in Columbus, Ohio, says she's happy to spend more on dressy pieces for daughters to wear for church on Sundays. Dresses by Burberry or Chloé with little Louis Vuitton purses to hold their snacks (her husband bought one for each of them as a gift) help make up their collections. "I love investing in their church clothes because that's when I feel they should look their very best," she says. But while you might think that having three daughters would mean you could rely on hand-me-downs, Pugach says that's not always the case. "They do get some things, like the nicer designer clothes that aren't stained yet, but not as much as people would expect," she explains. "When I was pregnant with my second and third daughters, everyone always told me how lucky I was that they can wear hand-me-downs and save me a lot of money, but a lot of their clothes don't stand the test of time." The Burberry dresses she's bought are her favorite, she says, because they've held up the best; the family also has matching swimsuits by the brand.

Given their pedigrees, it's no surprise that some of the pieces on the site require a champagne budget — $300 Golden Goose sneakers for tween boys, $98 cashmere briefs by bespoke kids' brand Flora and Henri designed to be fitted over a diaper, a $395 Missoni plush teddy bear — but a surprising majority are more accessible, with lesser-known independent brands spotlighted alongside familiar names.


Leading the way are a coterie of precocious celebrity style stars: North West in her teensy custom Balmain jackets (a collection she started amassing long before the label officially launched childrenswear last June), $3,500 furs, and Vetements dresses; Blue Ivy Carter in her Gucci wardrobe, complete with party frocks, embroidered denim jackets, and logo handbags; Harper Beckham in her posh Chloé tops, Burberry coats and Ferragamo ballet flats; and the impeccably clad royal children, Prince George and Princess Charlotte.
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Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.
Children's clothes have a different life cycle than their adult counterparts: they're played in, spilled on, stretched, occasionally spit up on and eventually grown out of. While all of the parents I talked to for this story say they shop mass retailers like Zara Kids and Target as well as designer brands, their main complaint was the quality. In some cases, they said, clothes would fall apart before their kids even got the chance to grow out of them. Better-made pieces, at least, can see a second life — whether as a hand-me-down to a younger sibling or a relative, a keepsake to hold onto, a donation or a resale item. Parents today have several options if they choose the latter, thanks to a slew of online designer resale and consignment stores, including Vestiaire Collective, The RealReal and My Kid's Threads.
From classic designs to new, eye catching details, as a kid’s designer brand Marie-Chantal has something to offer for every occasion. Featuring exclusive additions and prints as well as high-end soft and comfortable fabrics, our boutique clothing range has something to suit all your little ones. Including princess dresses, formal wear and adorable newborn onesies, Marie-Chantal’s timeless designs are the perfect balance of style and comfort.

Given their pedigrees, it's no surprise that some of the pieces on the site require a champagne budget — $300 Golden Goose sneakers for tween boys, $98 cashmere briefs by bespoke kids' brand Flora and Henri designed to be fitted over a diaper, a $395 Missoni plush teddy bear — but a surprising majority are more accessible, with lesser-known independent brands spotlighted alongside familiar names.


Children are known for their appreciation of dirt, popsicles and boogers — less so for fancy fashion items like $865 embroidered Gucci sweaters or $390 studded Fendi sandals. And yet both brands offer sizes as small as 0-3 months, as well as full collections that run the gamut from onesies to mini leather moto jackets. In fact, just about every major luxury brand in 2017 has an offshoot line of apparel and accessories scaled down for the 12-and-under set: Dolce and Gabbana's floral-printed dresses are a hit with the mommy-and-me shopper, Moncler's Enfant collection has fur-trimmed snowsuits for tots in colder climates and Adidas's Yeezy Boosts come in infant sizes that are only slightly easier to cop than their adult counterparts. Elie Saab even went so far as to show matching gowns for children on his Fall 2016 couture runway in Paris last July.
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Paris-based Vestiaire Collective currently has more than 28,000 kids' items listed — a sizable number, though only a fraction of the 600,000 items on the site at any given time. Outerwear is the site's top-performing children's category in terms of sales, according to U.S. curator Sydney Locker, with items like a Gucci shearling-lined embroidered denim jacket ($1,141.20), Baby Dior coat ($741.78) and Moncler snowsuit ($707.54) filling the upper end of the price range. More than 50 percent of the site's children's business is in France — a much greater share than in other categories, but Locker says she expects this to shift as the resale industry grows and awareness increases globally.
Given their pedigrees, it's no surprise that some of the pieces on the site require a champagne budget — $300 Golden Goose sneakers for tween boys, $98 cashmere briefs by bespoke kids' brand Flora and Henri designed to be fitted over a diaper, a $395 Missoni plush teddy bear — but a surprising majority are more accessible, with lesser-known independent brands spotlighted alongside familiar names.
Synonymous with timeless everyday luxury, Boss Kids mixes carefree silhouettes with classic colours. This multicolored cotton blend color block T-shirt from Boss Kids features a round neck, button fastenings at the shoulder, short sleeves, a color blocked design, a straight hem, striped details and a contrast ... Synonymous with timeless everyday luxury, Boss Kids mixes Read More
Children are known for their appreciation of dirt, popsicles and boogers — less so for fancy fashion items like $865 embroidered Gucci sweaters or $390 studded Fendi sandals. And yet both brands offer sizes as small as 0-3 months, as well as full collections that run the gamut from onesies to mini leather moto jackets. In fact, just about every major luxury brand in 2017 has an offshoot line of apparel and accessories scaled down for the 12-and-under set: Dolce and Gabbana's floral-printed dresses are a hit with the mommy-and-me shopper, Moncler's Enfant collection has fur-trimmed snowsuits for tots in colder climates and Adidas's Yeezy Boosts come in infant sizes that are only slightly easier to cop than their adult counterparts. Elie Saab even went so far as to show matching gowns for children on his Fall 2016 couture runway in Paris last July.
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“ Today we received the shoes, we are pleased to madness, and what a smell of the shoes (Mini Melissa). My daughter doesn't want to take them off, the size is a little too big but should be nice for the summer. The quality is excellent. Thank you so much, I will now be ordering from you and will promote to my friends, we are satisfied with everything. Сегодня получили туфельки, рады до безумия, а какой запах. Дочка не снимает, размер чуть великоват но и хорошо летом будет ходить. Качество отличное. Огромное вам спасибо, буду теперь с вами сотрудничать и рекламировать знакомым, всем очень довольны. Спасибо за подарочек - конфетки. ” 

Like every other mother I spoke to, Musiyevich does most of her shopping for her daughter online (Rochester, New York, where she lives, doesn't have any high-end baby boutiques) and she says she often discovers brands through Instagram, including several from Europe that have become some of her favorites. At her age, she says, Mila doesn't yet have any strong opinions about what she wears. Even headbands, a notoriously tricky sell amongst the 2-and-under crowd, are left on undisturbed, leaving Musiyevich free to play dress-up to her heart's content.
Elsewhere, however, accessories seem to be picking up speed, with many luxury shoe brands — Giuseppe Zanotti, Sophia Webster, Malone Souliers — launching lines for kids who may not have even taken their first steps yet. In the case of Finnish designer Minna Parikka, it's clear to see why the brand extension made sense: Her signature rabbit-ear sneakers, a favorite of Cara Delevingne, Coco Rocha and dozens of other street-style stars, are playful, colorful and about as kid-friendly as you can get (Eva Chen even used a newborn pair to announce her second pregnancy on Instagram). The "Mini" line launched last year, and already it comprises half of the brand's business; the sneakers, which retail from around $156 for baby slippers to $445 for woven metallic low-tops, are available in 20 different countries and at 50 retailers worldwide, including Harrods and Selfridges.
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Dress your little one to the nines with Best Dressed Child's assortment of baby, toddler and girls' clothing by size. We stock our shelves with the most stylish and high-quality children's clothes anywhere, including top name brands like Widgeon, Petit Ami, Kate Mack, Biscotti and more, for a standout selection of all-occasion girls' dresses, tops, bottoms, coats, jackets, shoes and swimwear that's designed to help her look her best.
This is also an area where a rapid growth spurt can actually work in parents' favor. "If you buy it one season and the next season they've grown out of it, it's still considered an in-season item," she explains. "If you were to go and sell it, you will see a good return on the item." Not every typical resale rule applies to childrenswear, though: "Designer handbags are our bread and butter for women's," she says, "[but] for children's, it's not even on the map. It's a tiny piece of our business."
For now, prospective sellers can be savvy about what they buy by keeping resale value in mind. "In the resale business, you'll see a higher return on these classic, timeless investment pieces that never go out of style, like a Burberry or Moncler jacket, or something super on-trend right now, like Gucci — everyone wants Gucci," says Locker. "We see completely what's happening in women's mirrored in children's."
Children's clothes have a different life cycle than their adult counterparts: they're played in, spilled on, stretched, occasionally spit up on and eventually grown out of. While all of the parents I talked to for this story say they shop mass retailers like Zara Kids and Target as well as designer brands, their main complaint was the quality. In some cases, they said, clothes would fall apart before their kids even got the chance to grow out of them. Better-made pieces, at least, can see a second life — whether as a hand-me-down to a younger sibling or a relative, a keepsake to hold onto, a donation or a resale item. Parents today have several options if they choose the latter, thanks to a slew of online designer resale and consignment stores, including Vestiaire Collective, The RealReal and My Kid's Threads.
For dressier occasions, Aquazzura's kids' line, which launched in December, offers miniaturized versions of the brand's ultra-popular, lace-up flats and fringed sandals at $240 to $575 a pop. Ward Durrett got a pair as a gift and says her 3-year-old daughter, Grace, wears them as play shoes. "I probably shouldn't let her do that," she laughs, "but you know, that's the point — you can't be too precious about these things. They're totally scuffed up and worn, but she loves them and feels like a princess in them, and she chooses to wear them over every pair of shoes that I buy her."

Others still are poised to enter the fray in the coming months: Givenchy's inaugural childrenswear collection hits shelves this summer, and both Emilio Pucci Kids and a newly relaunched Roberto Cavalli Junior will debut for Spring 2018. The retail space is evolving, too. In March, former Vogue editors Sylvana Ward Durrett and Luisana Mendoza launched Maisonette, a Farfetch-style platform that allows customers to shop a curated selection from children's boutiques around the world, and last year, Farfetch itself entered the category, since expanding to carry over 10,000 items from 20 different countries. Clearly, there are plenty of parents who are shelling out for high-end wardrobes for their broods, but who are they? And why invest in an expensive outfit that likely won't fit in six months, or shoes that are liable to be kicked off in a stroller?

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